Moomba: Float DEsigner


The Moomba Digital Float Designer is a web-based digital activation developed for the 2016 Melbourne Moomba Festival.

Each year the Moomba Parade features community designed floats - the website provides users with a familiar selection of digital drawing tools which allow them to create and submit their own design, as well as share it with friends.

Once completed, entrants are provided with a personalised link to their design, allowing them to save and share it with friends on social media platforms.

The Moomba Digital Float Designer was designed and developed for the City of Melbourne.