MSFW: Sketch book


The MSFW: Sketch Book was a digital activation developed for The Melbourne Spring Fashion Week. Visitors to the MSFW: Hub were able to explore and experiment with a selection of clothing they had seen on the 2015 runway in order to create an image which represented their spring style.

Users were able to engage with the installation via a touch screen display, with their interactions reflected dynamically on the display and a large complementary monitor- allowing groups of onlookers to partake in the experience.

Participants were sent personalised links to their completed illustrations via SMS, allowing them to save and share it on social media platforms.

The MSFW: Sketch Book was designed and developed for the City of Melbourne in collaboration with fashion illustrator Alexia Petsinis.