Transmission - episode 1


Transmission is an alternate-reality game (ARG) designed and developed for Daimler AG in collaboration with Gerenwa GmbH & Swinburne University of Technology.

Taking place at Web Summit 2017, Transmission combined real world actors, physical clues, digital puzzles, a secret website and hands-on control of real Smart cars to immerse attendees in a fictional narrative world of espionage and future technologies - focused on the core objectives of brand promotion and recruitment.

Transmission was awarded a 2018 Red Dot Award in the field of Communication Design, as well as several other awards which can be viewed here.

2pt were responsible for the design, development, writing and production of the experience.