Mercedes-Benz ARG

An alternate-reality game (ARG) designed and developed for Daimler AG in collaboration with Gerenwa GmbH & Swinburne University of Technology.

A laptop screen showing the interface of the application. It is a hacker-like interface where players interact with a command console to hack into a car.

Taking place at Web Summit 2017, the project combined real world actors, physical clues, digital puzzles, a secret website and hands-on control of real Smart cars to immerse attendees in a fictional narrative world of espionage and future technologies - focused on the core objectives of brand promotion and recruitment.

The project was awarded a 2018 Red Dot Award in the field of Communication Design.

2pt were responsible for the design, development, writing and production of the experience.

A laptop screen showing the interface of the application. It is a hacker-like interface where players interact with a command console to hack into a car.A screenshot of the application interface. Visible is a console command interface, a CCTV image of a smart car and a social feed.A visualisation of the mobile app component of the game. Players are being prompted to open the Smart Car that they have unlocked remotely via hacking.Concept art from the cryptographic punch card which users would use to locate a secret location at the event.A hand illustration of a Smart Car with various colourful gadgets attached.
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