MSFW: Sketchbook

A digital activation developed for The Melbourne Spring Fashion Week.

A photo of an external monitor at the activation showing users what they're creating.

Visitors to the MSFW: Hub were able to explore and experiment with a selection of clothing they had seen on the 2015 runway in order to create an image which represented their spring style.

Users were able to engage with the installation via a touch screen display, with their interactions reflected dynamically on the display and a large complementary monitor- allowing groups of onlookers to partake in the experience.

Participants were sent personalised links to their completed illustrations via SMS, allowing them to save and share it on social media platforms.

The MSFW: Sketchbook was designed and developed by 2pt for the City of Melbourne in collaboration with fashion illustrator Alexia Petsinis.

A photo of a podium carrying the main interface to the MSFW Sketchbook.A mockup of the MSFW Sketchbook digital interface.A photo of a patron using the Melbourne Spring Fashion Week Sketchbook.A photo of many patrons attending Melbourne Spring Fashion Week.A photo of the full activation setup at Melbourne Spring Fashion Week.
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